by Erika Mehlhaff

YouTube is one of the best platforms you can use to help market your business. Increasing the number of YouTube subscribers on your business channel means more views, greater brand awareness, and a positive impact on your bottom line. But how can you boost your followers on this top video marketing platform? Read on to learn three ways to increase your YouTube subscribers.


You can grow your subscriber count by using the right optimization strategies. Since YouTube is used just like a search engine by people around the world, it is important to approach it very similarly. One key thing to do is focus on using popular, concise keywords in your content. Using high-volume and low-volume keywords in your video titles, tags, and descriptions will help you establish your brand on YouTube.


Your business YouTube channel should also have a focus or a theme. Having a theme will allow you to create content more easily and consistently; it guides you to relevant, current topics that are attractive to viewers. Also, your focus or theme will help you cater your content directly and more specifically to a targetted audience. (BONUS: if you create outstanding video content, the audience will comment; you will get a bump in your bottom line from engagement if you read and respond to those comments!)


You can also boost your subscriber count by promoting your YouTube videos on other platforms. Cross-platform promotion of your videos will help you reach people outside of your audience on YouTube. This is significant because data shows that video very often converts better than other media. You can link or cross-post videos from YouTube on your social media platforms like Facebook, Instagram, and others; and you can even include your video links when participating in related forums and blog comments.

Having a business YouTube channel is excellent for marketing your business. There are tons of effective strategies for using YouTube to your advantage. If you need help establishing a digital marketing plan for your business that includes building and maintaining a YouTube channel, consider hiring a professional digital marketing company to help.

Eye See You Now (ESYN) in Austin, Texas is the company to call when it comes to professional, top-notch digital marketing for your business! The experienced ESYN team is focused on enhancing the online presence of your business via digital marketing methods from search engine optimization to social media marketing to content marketing and everything in between! The knowledgeable and skilled professionals at ESYN are available to work with business clients across the globe to put proven digital marketing strategies in place to help sustain and grow your business. Please contact the seasoned digital marketing experts at ESYN to assist you with building a successful digital marketing plan. We offer free consultations with our first-rate marketing specialists–schedule your call by contacting Eye See You Now online, calling 512-370-4078, or sending a message via email at any time.