Are Backlinks Important for SEO? Link building is an important component of every successful digital marketing plan because it has a significant impact on the search engine optimization (SEO) of your business website. Links provide greater online visibility for your business website. And having high-quality links helps establish your company as a credible authority in your industry. Further, including trustworthy, authoritative links helps Google and other search engines “crawl” your site and index the data.


When people consider inbound links vs backlinks, they often don’t realize that they are the same thing. Backlinks are a type of external link that take consumers from one domain to another and point traffic to your business website; they create connections between different websites, so users can navigate easily from one to another. That is, they are a form of off-page SEO where you earn links from other websites that direct readers to your own site. Further, they should be throughout your business website because they are one of the most important ranking factors for Google and other search engines. Backlinks are the most valuable type of link in terms of SEO.

“When one website links to another, it’s seen as a vote of confidence or endorsement. Search engines like Google view backlinks as a signal of the quality and relevance of the content on the linked page. The more high-quality backlinks a website has, the more likely it is to rank well in search engine results pages (SERPs).”

~from What is the Importance of Backlinks for SEO in 2023? on Linkedin


The most effective backlinks will improve the search engine ranking of your company while boosting your credibility, which in turn will send more referral traffic to your business website. But is there a certain number of backlinks to have? This is a more complicated question than many people understand it to be. There is no short answer, but the bottom line is that it is important to have as many backlinks as possible from high-quality websites. The more backlinks you have throughout your business website from other trusted and authoritative websites, the more trusted your company will be by Google and other search engines. (If your backlinks are not from high-quality websites, it actually could hurt your SEO.)

“A website should have 40 to 50 backlinks to the homepage and 0 to 100 backlinks to each individual web page to be competitive for SEO. However, the PageRank scores of those backlinks are important because the higher their value, the fewer links are needed to boost overall rankings.”

~from How Many Backlinks Should a Website Have? on Linkedin

Google and other search engines frequently update their algorithms to reward websites following best practices. Eye See You Now (ESYN) is a professional digital marketing company that follows backlinks best practices in Texas. ESYN works with business owners all over the globe to enhance the digital presence of their companies; we are the company to call when you need top-notch digital marketing services. ESYN employs a team of experienced digital marketing specialists who can create an online marketing strategy tailored to your company’s specific business needs, starting from the ground up with website design and development through website and social media management. The competent and skilled ESYN team will help you reach your business goals, whether your company is in Texas or anywhere else in the world. Contact Eye See You Now online at any time or by calling 512-370-4078 for a free consultation.