According to the National Association of Realtors 2016 Profile of Home Buyers and Sellers, approximately 95% of home buyers begin the process of searching for a home online. It’s certainly no secret that having an online presence is absolutely essential for any real estate agent today. On the other hand, agent profiles and brokerage websites are so common these days that many clients may actually find it difficult to determine exactly what sets you apart from other agents. The best way to connect with more clients is to establish an online content program for your own office. By using content such as blogs, video posts, and e-newsletters, you will be able to establish yourself as the top source regarding information about a particular area of town, home-buying basics, etc.
An online content program will enable you to essentially market all of your services to customers, regardless of where they are in terms of purchasing a home. If someone is just beginning to look for a home, the chances are great that they will start to look online for information regarding certain neighborhoods to cities, while those who are further along in the process will look for tips regarding moving, schools, etc. If someone currently owns a home, perhaps they may want to look for information regarding remodeling and maintenance projects. If you are able to anticipate questions that people are likely to search for beforehand, you will be able to create content that is entirely useful, as well as educational.
Even though this type of approach can be successful, it’s also one that takes a great deal of time to plan. Prior to starting, think about who you feel should be responsible for not only creating the content itself, but also maintaining your overall online presence as well. While your agents may be eager to also have the chance to market their own services, they may not have room in their busy schedules.
You can also keep the process going by composing an editorial calendar and scheduling posts ahead of time. Always look for just the right mix of topics that you know will appeal to your audience. By establishing your calendar in advance, writers will be able to work on posts as their schedules allow them to do so instead of working on them at practically the last minute.
Lastly, remember that your online content program never has to have only original material. You can use all sorts of programs to create content and automatically schedule posts. You can also share links from other websites as well.
It takes a lot of time and effort to create a program like this; however, by establishing your own voice, you will be able to take advantage of the many benefits as a result for years to come.
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