It can all start with a search for an Austin SEO company, or any city for that matter. Search engine optimization and web design collide at several points across the spectrum of ecommerce, so in this way they are important collaborators in achieving desired results. Websites designed with the end user in mind will improve SEO, which is also likely why “focus on the end user” is at the very top of Google’s list of what to do right. Websites should be designed with the user in mind, and not just loaded with key words designed to attract web crawlers. More to this point, technology is changing rapidly, and we now do more from our phones than ever before.

Google recently released a mobile-friendly update that will make viewing full websites on mobile devices better. This is just the beginning of a trend that is calling for the Google’s and Bing’s to meet website designers half-way. Going forward designers are going to have to create sites that are going to work across all devices, and browsers have to release updates that are going to accommodate old sites, newer sites, and make them all as functional as possible on phones and tablets, in addition to computers.

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There are 3 Google-friendly ways to design for websites, which are responsive design, dynamic serving, and separate URLs. Responsive design is most user-friendly as it does not redirect to a different version of the same website. The website created using this design plan are sites that are the same across all devices. Another web design feature that must be managed by developers to create the best user experiences is infinite scroll.

Users will scroll, although the content will not be available to Google. For this reason maximizing the space that is immediately viewable when a user lands is important for SEO. Infinite scroll is far more friendly on mobile devices as well, and works much better than requiring page-switching. Finally for web design and SEO to come together in the best way possible for users and their varied devices, avoiding click-to-expand options, as well as a lot of imagery is best.