The Role of Data Analytics in Digital Marketing
Data analytics encompasses many different types of information analysis. For professional digital marketers, data analytics are an extremely useful tool for providing insights to business clients. The information gathered and analyzed can be used to optimize various...
3 Tips for Choosing the Best SEO Company for Your Business
There are countless digital marketing companies to choose from to help your business reach its digital marketing goals. Each company has its own specialty–for example, some specialize in content marketing and others concentrate on social media marketing, while...
Memes for Marketing
Social media platforms have developed in the last several years with an eye towards user focus and engagement. Social media mavens have discovered the key to engagement is to keep users focused on visual content. As such, memes have taken the digital marketing world...
A Few Words About Marketing Technology Stacks
Marketing Campaigns Austin Marketing technology is a term used to describe the software and other technologies used to attract and retain customers or clients to businesses. A marketing technology stack is a list of these technology tools used by professional digital...
Why Web Design is Vitally Important to Your Business
Web Designers Austin TX Web design is the process of creating websites and pages to reflect a company’s brand and information and ensure a user-friendly experience. Web design is the process of planning, conceptualizing, and arranging content online. Today, designing...
SEO Impacts: Case-Sensitive URLs
SEO marketing specialists Texas Just as URLs with and without backslashes are read and noted as completely different URLs, they are also read and noted as different when they have character case variations. The case of the characters in a URL is important because it...
Positive Impact: Why Social Media Matters for Your Business
Social Media Marketing Agency Austin Digital marketing is a means for businesses to reach target audiences via a variety of digital channels, including social media platforms. While social media was originally developed for networking, it has become an integral part...
The Power of #Hashtags
Social media specialists Austin Once solely a Twitter feature, the hashtag has become increasingly important for businesses with accounts on Twitter and other social media platforms, like Instagram, Facebook, LinkedIn, and even Pinterest. Social media hashtags are...
