Marketing Challenges: Changes to Search Engine Algorithms

Marketing Challenges: Changes to Search Engine Algorithms

Including well-planned and well-executed search engine optimization into your digital marketing strategy can help your company reap major benefits from consumer interaction with your brand via your business website. That said, a strategy that works one day might not...
Your Busines Website Needs an Upgrade Now

Your Busines Website Needs an Upgrade Now

You have a business website, but is it helping drive consumer traffic to you as an authority in your field? If your current website is not boosting your business, you need a website upgrade now. A professional digital marketing company can help you with a business...
Digital Marketing Basics: The Importance of Keyword Density

Digital Marketing Basics: The Importance of Keyword Density

Keyword density describes how frequently a keyword is used in the content of a web page in relation to the overall number of words; it is a ratio between all the content and the keyword that is usually expressed as a percentage. In terms of search engine optimization...
Using YouTube as a Component of Your Digital Marketing Plan

Using YouTube as a Component of Your Digital Marketing Plan

YouTube is a video-sharing website used to create and upload videos and to make them available for viewing by the general public. YouTube was originally created in 2005 and has grown into the top online video-sharing platform, exploding in popularity and skyrocketing...
Learning About Anchor Text

Learning About Anchor Text

Effective digital marketing professionals know that links are a critical factor for boosting search engine rankings. Links are one of the top tools for increasing the reach of a business website. A key part of content creation is giving attention to the words you...
Content Marketing Benefits Your Business

Content Marketing Benefits Your Business

Increasing organic traffic to your website is key when it comes to boosting the digital presence of your business. One of the best ways to increase organic traffic is by using content marketing. Content marketing is a vital element of every successful online marketing...
The Importance of Blogs for Business

The Importance of Blogs for Business

If you don’t have a business blog for your company, now is the time to rectify that! A blog can be used to your advantage, contributing the kind of high-quality content you need to reach a wide consumer audience and to convert them into paying customers....
The Importance of a Mobile Marketing Strategy for Your Business

The Importance of a Mobile Marketing Strategy for Your Business

When it comes to digital marketing, it’s important to remember that best practices and popular marketing methods are always changing, and new techniques are constantly developing. Taking some time to spring clean your digital marketing plan will help keep your...
Unlocking the Power of Micro-Communities for Digital Marketing

Unlocking the Power of Micro-Communities for Digital Marketing

While large online communities have played an important role in digital marketing for your business, now is the time to shift the focus to smaller ones, so you can achieve even more via online brand engagement. Enter micro-communities.   Micro-communities have...