5 Reasons You Need a Digital Marketing Plan in 2021

5 Reasons You Need a Digital Marketing Plan in 2021

2021 Marketing Plan- Digital marketing implements strategic business marketing techniques, such as search engine optimization (SEO), content building, social media plans, and more to reach a target consumer audience. Unlike traditional marketing methods, digital...
Digital Marketing and Why You Need It, Part 2: Local SEO

Digital Marketing and Why You Need It, Part 2: Local SEO

Digital marketing is the part of marketing that engages the internet and uses online digital media platforms to promote businesses and their products and services. Search engine optimization (SEO) is a set of digital marketing techniques that help businesses to have...
Digital Marketing and Why You Need It, Part 1: Content is King

Digital Marketing and Why You Need It, Part 1: Content is King

Importance of Content Marketing- High-quality content has been at the top of the list of most significant factors for website ranking on search engines for years and remains atop that list today. Excellent content attracts people to your business; they notice and...
Digital Marketing to Sustain Your Business

Digital Marketing to Sustain Your Business

Digital Marketing Impact On Business: Consumer behavior has changed dramatically since the start of the global COVID-19 pandemic in March 2020. This has meant that businesses have had to pivot from traditional marketing strategies to digital marketing strategies to...
QR Codes for Boosting Business

QR Codes for Boosting Business

Benefits of QR Codes: QR codes are extremely valuable to many businesses. Your business can utilize them as part of your digital marketing plan, to help connect offline and online business traffic flow. QR codes engage your audience and promote interaction through...
Defining Dwell Time, Bounce Rate, and Time-on-Page

Defining Dwell Time, Bounce Rate, and Time-on-Page

Does Bounce Rate Affect SEO? It is important to distinguish between dwell time, time-on-page, and bounce rate when discussing SEO strategies for your business. They are often confused with one another. Each is a key element of a successful digital marketing outlook,...
Mobile Cell Phone Security: Privacy in a Digital Age

Mobile Cell Phone Security: Privacy in a Digital Age

Mobile Security Threats and Prevention: Mobile cell phone security has been a growing concern as technology has improved and cell phone use has increased in recent years. Access to and use of the cache of personal information stored in each individual’s cell...
A Need for Speed: The Importance of Site Speed

A Need for Speed: The Importance of Site Speed

How To Speed Up Web Page Loading Time Website performance optimization is key for businesses to see success; and the optimization of website speed is one of the most significant elements to consider. Website speed is the speed at which a website’s main page is...
The Role of Links in Your Digital Marketing Strategy

The Role of Links in Your Digital Marketing Strategy

​Types of Link Building: Links can have a significant impact on your business website’s search engine optimization (SEO). They improve the online visibility of your site and greatly influence its ranking on search engine results pages (SERPs). To have a robust SEO...