J. Chris Ornelas is the owner of the Austin, Texas-based digital marketing company, Eye See You Now. Ornelas started his company in June 2014 and has been its fearless leader since then. He guides a team of business marketing visionaries who provide a range of services to clients from a variety of industries with an eye toward increasing the digital presence and online visibility of their clients’ businesses.

 

What is your background? What are your “humble beginnings” in the small business world?

I did some work as a music writer, audio engineer and producer, bookings and promotion, and did a little technical writing before entering the marketing world. I had the chance to work with some great people who helped me develop my business sense and marketing skills. One of the most impactful was volunteering with SCORE Mentors Austin. Volunteering with them led to being asked to work as one of their social media and internet specialists, which was a great learning experience. I have been dedicated to helping this non-profit organization—it brings together experienced business leaders as volunteers to help small business owners and entrepreneurs have success. I really value the lessons I learned from SCORE mentors as I built Eye See You Now.

 

Describe your business—what you do and for whom.

Eye See You Now is a digital marketing company that I started to provide business marketing solutions to clients who need to optimize the online presence of a business. The goal is to increase a company’s bottom line by bringing more traffic to its website, using a variety of techniques and strategies. Some of what we do for our clients includes providing website SEO (our specialty!), along with website design and updates, content design (like content and copywriting and graphics), social media marketing, and other services. We make every effort to tailor solutions to a client’s specific needs. We focus on increasing brand recognition to help businesses stay relevant, especially as markets fluctuate and change.

 

What is SEO? Why is it so important?

SEO stands for Search Engine Optimization, which is a method for increasing the quantity and quality of website traffic with organic search engine results. It’s a marketing technique that ensures that a website can be found when specific, relevant words and phrases are typed into internet search engines like Google, Yahoo!, Bing, and others. The best SEO is an important investment because it helps to boost website rankings on search engine results pages (SERPs). That’s really valuable for increasing website visibility and drawing more people directly to the website, so there’s a higher chance of converting them to paying customers. SEO can make a big difference in a company’s bottom line. At Eye See You Now, we specialize in SEO.

 

What are keywords and keyword density?

Keywords are the words and phrases that basically define your website content. They are important for SEO because they are the direct link between consumers and the companies that can provide products or services they need. Keywords help you target a specific audience—who you want to visit your website and become your customer or client. Keyword density basically means the frequency of keywords showing up on the pages of your website, which is important because it helps your website rank and STAY ranked on SERPs.

 

What makes a website search engine-friendly?

A website needs to have good coding to make it accessible on different browsers and devices. It’s also important for a website to have targeted, accurate information presented in a way that is easy to navigate efficiently—this applies to everything from page titles and headings to links to content. Content should be high quality and original; the higher the quality and the more unique the content is, the easier it is to catch the attention of your target audience.

 

Eye See You Now is your go-to digital marketing company based in Austin, Texas, specializing in enhancing the digital footprint of your business. Eye See You Now is the best digital marketing company to accentuate your online presence via digital marketing methods. We specialize in SEO to increase website traffic and generate leads, and employ numerous other marketing strategies as well, including website development and design, website monitoring and maintenance with upgrades and updates, creating SEO-focused content for blogs and informational web pages, social media marketing consulting, and more. The digital marketing and SEO visionaries at Eye See You Now can help your small business prosper now and into the future. The dependable digital marketing experts at Eye See You Now are available to help you immediately; contact us online or by calling 512-370-4078.

Written by: Erika Mehlhaff