As companies have had to pivot from traditional marketing strategies to digital marketing strategies in response to the COVID-19 pandemic, digital marketing professionals have stepped up to help them implement strategies that can help sustain their business and grow in an increasingly online business world. One way digital marketing specialists have assisted business owners is by building social media marketing campaigns for them. Digital marketing experts understand the power of social media when it comes to increasing website traffic and improving search engine rankings and can implement strategies that use social media platforms to the advantage of a business. One of the top five social media platforms used in digital marketing campaigns is Instagram.

The Importance of Consistency, Engagement, and Optimization

Consistency. Engagement. Optimization. These three factors are key when it comes to using social media platforms like Instagram to market your business. It is important to maintain a constant presence online by posting optimized content consistently on Instagram (but not too much), to engage your target audience and attract more consumer traffic to your business. Digital marketers can help by managing your Instagram account (as well as your other social media accounts).

Instagram’s Significance in Your Digital Marketing Strategy

Using Instagram as part of your digital marketing plan is especially valuable to your business. Why? Because it will increase exponentially the visibility of your business. Instagram is one of the fastest-growing and most accessed social media platforms ever. Founded in 2010, over 1.4 billion monthly users actively use Instagram, including a large number of “social influencers” who have a huge number of followers (which increases your audience, just by simple association). While the Instagram website is accessible to a massive audience, it actually targets the mobile, multimedia-focused audience even more–which is good since the mobile market is exploding.

Since its creation, Instagram has become the go-to global social media platform for sharing photos and videos. You can use Instagram to effectively boost online exposure and engagement for your business. Features of Instagram that are particularly rewarding for businesses like yours are Instagram Stories, IGTV, Instagram Guides, and, of course, hashtags. Instagram stories will help you connect more directly with your audience while promoting your products and services; further, it allows one-on-one interaction between your brand and your target audience. IGTV is like Stories on steroids, allowing the creation of longer-format videos. Instagram Guides are sequences of curated posts shared to string together related links to regular Instagram posts. And hashtags connect users to a multitude of posts that all involve the referenced topic or theme. These features are all useful for increasing the online reach of your business when used pragmatically by your dedicated digital marketing team.

A professional digital marketing team can create a social media marketing strategy for your business that includes using Instagram and other online platforms to secure and solidify your digital footprint. Seeking guidance from the Austin, Texas-based professional digital marketing company Eye See You Now (ESYN) is an excellent way to help your business expand its overall online presence. The experienced team at ESYN is fully focused on enhancing the digital impact of your business by creating a plan for your company that employs the proven digital marketing tools and methods best suited to your business needs. Contact the skilled digital marketing specialists at ESYN for more information about how we can assist you with all your digital marketing needs.