Public relations is the strategic practice and process of establishing and maintaining the public image of a company or other organization. Traditionally, public relations (PR) professionals use print publications, television, and radio to disseminate information that affects the public perception of a given business. Though traditional PR is extremely valuable, digital PR is rapidly becoming the foremost form of PR as the field of online marketing continues to grow. Read on to learn why you need digital PR for your business.

Digital PR is an online marketing strategy used to boost the online presence of businesses. Digital PR is an online marketing method that helps professional digital marketing companies improve the search engine optimization (SEO) plans of their clients. It focuses on using business websites, other online publications, and social media platforms for increasing brand awareness and solidifying the digital footprint of businesses. Some ways digital PR is employed is via the publication of articles and press releases about a business, product/service features and reviews, and social media tags and other exposure. These and other digital PR strategies are used to achieve better SEO.

Digital PR allows businesses to gain quality backlinks from other online publications and websites, increase publicity online, and obtain positive customer/client reviews. (Content marketing includes all digital PR techniques.) It helps businesses reach their target audiences through features on websites, podcasts, and social media platforms; and it can positively impact the online visibility and the search engine results page ranking of businesses. Combining a  professionally executed digital PR strategy with well-planned SEO methods will keep the focus on business clients such that they build their authority in each industry, thereby building trust in their brands.

Digital PR is critical because it gets substantial results, especially when it’s paired with a solid SEO plan. Digital PR has so many benefits to offer to all kinds of businesses that it must be a key consideration for business owners when it comes to budgeting for professional digital marketing. It focuses on creating a positive impression of a specific brand within an industry, promoting what is noteworthy about it to increase overall public awareness. Because it is so effective at improving SEO and rankings, boosting website traffic, building brand trust, generating leads, and increasing sales, the return on investment in digital PR is worth every penny. 

A professional digital marketing company can work with business owners like you to build a solid digital marketing plan and implement strategies that will most positively impact the business’s bottom line. Eye See You Now is an Austin, Texas-based professional digital marketing company, focused on enhancing your online presence in the digital marketplace. Eye See You Now (ESYN) uses tried and true digital marketing strategies, including proven SEO methods and digital PR, to help increase the online visibility and overall credibility of your business. The ESYN team is ready to assist you with all your digital marketing needs. Contact Eye See You Now any time for a free consultation with our team of skilled digital marketing professionals.