Understanding Direct Traffic vs. Organic Traffic

Sep 12, 2022 | 0 comments

Direct Traffic vs. Organic Traffic
Understanding internet traffic is key when it comes to maintaining the online presence of your business. Attracting consumer traffic to your business website is important because when people visit and interact on the site, it positively impacts your conversion rate down the line. Your digital marketing team can track the traffic that navigates to your business website by using analytic tools such as Google Analytics. Though there are several types of web traffic, direct traffic and organic traffic are known as the two leading sources. So, what are these main types of traffic, and what’s the difference between them? Read on to learn more.

DIRECT TRAFFIC

Direct traffic is essentially any traffic that arrives at your website from an unknown source. Google defines direct traffic as that which has no information available to identify its referral source or that which has a referring source that is configured to be ignored. That is, direct traffic is from an unknown origin; no link is clicked and there is no referring website or URL. Google Analytics does not recognize where the consumers began navigating to your business website.

ORGANIC TRAFFIC

Organic traffic refers to the number of visitors that reach your business website by clicking on a link from another website or from a search engine results page (SERP). This type of traffic is generated by the ranking your company’s website receives on SERPs for Google, Bing, Mozilla Firefox, etc. The higher your website ranks for the search terms related to your company and its products/services, the more organic traffic tends to arrive at your site. Search engine optimization (SEO) is fundamental to achieving increased organic traffic.

CONCLUSIONS

Web analytics is a valuable tool for measuring website traffic. By tracking direct and organic traffic using a tool such as Google Analytics, you can get a better understanding of which types of traffic are funneling the most consumer visitors to your site. This information can help you see gaps in your digital marketing strategy and help you uncover where to focus your marketing efforts to attract more traffic.

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