When it comes to looking for great ways to grow an email list, the most important thing to keep in mind is that this is always a great way to help generate all sorts of new leads, as well as remain in touch with all of your existing customers.
Here are four of the easiest ways to help you with collecting email addresses for your own business.
Ease of Use
Always make the process as easy as possible. On top of collecting email addresses at every point of contact, you should also consider putting out signs that announce text-to-join info, as well as adding sign-up boxes to your website. Additionally, you can also utilize these same steps to all of your business social media profiles as well, and even when you decide to collect cards whenever you go out and network. Whenever you receive a card, don’t forget to ask the individual you collect from if they’d like to be added to your email list. No matter what, never add any cards you receive without first receiving prior permission from whoever you receive the card from.
Another useful thing to consider is to offer all sorts of useful resources. These resources could include products as a way to help with not only gathering email addresses, but also presentations, tips, and interviews with all sorts of industry leaders. Additionally, these same resources can also provide you with all sorts of useful information that can be used in presentations at any speaking engagements that you may be planning on taking part in. Furthermore, these types of emails can also be easily forwarded to their friends and family members, which could, as a result, lead to even more people subscribing to learn more about both you and your business and what you have to offer.
Something else to consider is to always make sure that there’s something in it for those who are added to your email list. For instance, make sure that you’re offering something to them that will be valuable in exchange for them being on your email list, whether it’s some sort of coupon or early access to a sale or product that your business is offering. Keeping all of that in mind, the one thing that you never want to do is send any kind of spam that will make them not want to open any emails from you. All that will end up leading to is them unsubscribing from your email list as a result.
Adding someone to your email list is also a great way to use popups to help with promoting all sorts of special offers. This is another way to help make it much easier for someone to subscribe to receiving emails from you and your business if they choose to do so. This could lead to them receiving all kinds of exclusive discounts on products and services that your business offers, plus utilizing these kinds of popups has been shown to be easier than taking advantage of a simple email opt-in form that is typically found at the footer of a website.
Thank you for visiting the ESYN Marketing blog, an Austin email marketing company. If you need email marketing help contact us today!