Social media has officially created an enormous market for advertising directly to potential customers with Facebook taking the lead. Millions of people have personal profiles on Facebook in your area that could turn into potential sales. But how you present your company on Facebook can either hurt or help that potential sale. Facebook has made it clear that they will be deleting personal accounts that serve to represent a business. Those companies that do that have two options; convert the account to a business profile or eventually face deletion. If you need some convincing on why it is a good idea to convert to a business profile read below.

1) Unprofessional

First and foremost, having a personal account for a business just makes you look like you don’t know what you are doing on social media. This leads your potential customers to question whether your company knows what it is doing in its respective field. Save yourself some embarrassment and switch to business profile.

2) Insights

Personal profiles are not given the option to review the mounds of data that are available to business profiles. You can learn so much about your audience, target market, growth and more from Facebook Insights. This makes it so much easier to make changes to help grow your business online and learn what your customers are wanting.

3) Advertising

Facebook advertising is a simple and cheap way to reach the audience you want to. You can control everything from the market to how long the ad runs. If you aren’t sure whether or not it’s worth it consider this. The personal profiles are capped at 5,000 friends. An ad campaign for a business profile can reach your entire city. In fact, you can advertise to other states or even countries. There is no limit to who you can advertise to.

4) Admin Roles

Instead of having to share your personal Facebook login with your social media team you can assign different levels of access to the business profile. Insights analysts can only view insights. Advertisers can view insights and create ads. Moderators can do all of the above plus monitor comments and send messages as the page. Content Creator can do all of the above plus crate posts, edit the page and add apps. Managers can do all of the above plus manage the admin roles. Owners are in charge of everything.

5) Facebook Offers

Personal profiles can not run contests according to Facebooks terms but business profiles can. It’s a great way to engage your audience and market your company. What’s more is Facebook business profiles are allowed to use third party tools for contests and more.

These are just a few of many reasons why your company should use a Facebook business profile. Personal profiles use to be the only option so it was understandable why companies would use it. But there are much better options now so don’t let your company get left behind and miss out on the great tools Facebook has created to help grow your business.

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