If you want to be successful iwith your small business twitter strategy, it’s important to develop a plan that aligns with your business values and sets you up for success. Too many people waste their valuable time trying to reach audiences on social media and fail because they don’t have a good game plan. If you don’t know what your message is, how to get it out, and who you are reaching, you’re not setting yourself up for success. Though the best online campaign strategies incorporate several social media platforms together, we’re going to focus on Twitter.

Twitter is one of the most popular social media platforms in the world.  to consider is one that can be created through the use of Twitter, which is considered to be one of the most popular social media platforms in the entire world. With hundreds of millions of users, nearly half of whom access the platform daily, Twitter is a tool no small business or marketer can afford to overlook.

small business twitter strategy

Keep the following in mind to help create a successful marketing strategy for your business.

Research Your Competition

More specifically, gather information on what their specific strengths and weaknesses are in social media. You don’t want to copy another company’s online persona, but looking through several competitor sites you can get an idea of things you like and dislike to incorporate into your own strategy. Once you are able to get a good handle on this type of information, you will be able to refine your own social media marketing strategy using Twitter that’s best for your business.

Make Twitter-Specific Content

It’s easy to post the same type of content all sorts of social media platforms, but generic isn’t effective and effective isn’t generic. We don’t recommend adopting this strategy. While notices, updates, and sales should be posted onto all platforms, don’t be scared to specialize on individual platforms. Instead of saving time and effort posting the same things, it costs you in terms of authenticity and customer engagement. Take advantage of the low character limit to create punchy, active content. Don’t be scared to use image and videos, as well!

Know Your (Twitter) Audience

You won’t necessarily have the same audience following you on each platform. You may have an older audience on Facebook than Twitter, for example, and should adjust your content accordingly for your small business twitter strategy. You can use Twitter analytics to look at the age and interests of our audience and fine-tune your message based on that.  Make sure that you always know who your target audience is. Once you determine this, you will be able to come up with an acceptable strategy using Twitter that will help to deliver a real amount of value to each and every one of them. As a result, they will be encouraged to not only engage with your brand, but they will also end up becoming actual customers as well.

Don’t Feel Obligated To Use All 280 Characters

While it may be tempting to use all 280 characters in your Twitter post, you don’t have to use every single one of those characters to create an engaging tweet. In fact, most people scroll through Twitter at an extremely fast pace, so generally brief is better. Consider mixing up the actual length of your posts, including engaging images and videos, and using whichever URL shortener you prefer. This will prevent links from taking up too much space in the post and prevent unnecessary visual clutter.

Use Hashtags

No matter what, take advantage of hashtags in your Twitter posts. This will always help to make sure that the content that you post regarding your business is being seen by as many of your followers and fellow industry professionals as possible. Additionally, hashtags will also allow you to classify all sorts of content, which will, in turn, enable your posts to be grouped together with other relevant content on the platform as well. As a result, people will be able to locate your content without any issue. Use services like Hashtagify to search relevant hashtags for your business.

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Photos courtesy of George Pagan III.