How on earth do you create brand loyalty as a small business nowadays? The creation and development of online shopping has made shopping quicker, easier, and more efficient than ever. The average consumer now has instant price comparisons at their fingertips. These price comparisons, constant discounts, and frequent “flash sales” make it hard to compete with the large players in the game.
Have a quality product
Especially in such a competitive selling environment, if your consumer or client isn’t wowed by your product, they have zero reason to return.
What makes your product different from the hundreds of other similar products on the market? Is your product handmade? Do you use a different process than your competitors? Higher quality materials? Do you do custom work? What makes you stand out?
Give them incentives to come back
If your checkout comes with a coupon, they’re more likely to come back and shop again! Rewards programs can also work very well to this end, like $15 off for every $100 spent.
Touch base with customers – Engagement!
If you have an email list, use it to your advantage! Thank your customers for making a purchase with you. Ask them for feedback. Send them birthday deals and repeat shopper deals. Sent special discounts that only go to your email subscribers! You need to be in conversation with your customers and develop a rapport with them.