Image SEO Optimization. Images can help to not only make the content on your website much more accessible and attractive to all users, but they’re also just as important in terms of SEO, or search engine optimization. When you have a better understanding of the basics involved with image optimization, you will be able to give your content the best chance to be successful with SEO itself.

Here are three of the best ways to optimize images for SEO to consider making note of.

*The first method to consider is to resize the images that you plan to use. Keep in mind that file size and image size are not the same thing. Image size refers to all of the dimensions of an image, while file size refers to the total storage space. Images that have both larger dimensions and higher resolution will greatly decrease the load times of your website. Even though they may work well for all printed materials, the fact is that they should be both sized and scaled down for the web.

*Using alt tags is another useful method to consider implementing as well. While viewers may clearly understand specific images that are used, it’s important to note that search engine spiders will more than likely require clues. If alt tags are not used, search engines will be unable to accurately index image content. Good alt tags will help to provide more context, as well as help those users who may be visually impaired. Additionally, it’s also just as helpful whenever a glitch prevents an image from loading due to the fact that search engines are able to read the alternative text to inform the page’s ranking. Consider taking the time to write an alt tag in more detail other than the file name.

*It’s also important to consider optimizing the actual title of the image as well. Sites such as WordPress typically take the image title from the actual file name. On the other hand, if you’re someone who doesn’t use WordPress or if the title doesn’t actually explain the image, take the time to update it with appropriate keywords in the same manner as file names. In terms of SEO, image titles aren’t as important; however, they can help to provide additional context to the actual alt text.

Image SEO Optimization. Do you have questions about how digital marketing can help you expand the reach of your business in the digital space? A reputable professional digital marketing company like Eye See You Now (ESYN) will help you understand the benefits of a digital marketing campaign for your company that is tailored to your business needs. If your company needs assistance with optimization for video production in Austin or anywhere else in the world, ESYN is the company to call. If you have questions about how the digital marketing specialists of ESYN can help you, don’t hesitate to contact them at any time online or by calling 512-370-4078.