Marketing is an extremely important aspect of running a company. And because consumers use digital resources so much and so consistently, it is key to have a digital marketing plan that helps business owners reach their target audience in the online space. One of the most valuable elements of digital marketing from which companies can earn a high return on investment is using social media platforms to promote their brands. Marketing on Twitter, for instance, can yield great results when it comes to attracting and engaging with customers or clients.
TWITTER STATS: AUDIENCE REACH
Twitter is a free-to-use social networking tool and search engine on which the latest information about everything can typically be accessed, including information about companies and brands. A company that wants consumers to find them can–and should–use Twitter to that end. Why? According to DATAREPORTAL, [r]ecent data from Twitter shows that the company’s advertising audience reach grew by 27.4% over the past 12 months. And based on Twitter’s data from January 2023, the United States has at least 95.4 million active Twitter users, which means a company’s business could increase significantly from exposure on the platform.
TYPES OF TWITTER MARKETING
Marketing on Twitter can be a powerful way to reach your target audience and promote your brand or products. Once a customized Twitter profile is created for a company, brand promotion can start immediately! Business owners and other company representatives can buy a Twitter Blue subscription for possible verification, generate Twitter Ads, create Twitter Lists, host Twitter Circle, etc. to reach consumers. Marketing on Twitter allows companies to distribute content that engages users and followers, increasing brand awareness and boosting conversions, and more.
YOUR TWITTER MARKETING STRATEGY
There are a lot of ways to use a Twitter marketing strategy for your business. To effectively market your brand on Twitter, your professional social media marketing team can optimize your business profile to make sure it is visually appealing and accurately represents your brand. Creating a successful Twitter marketing campaign requires that your social media marketing team research, plan, implement, and evaluate your company’s content. Your social media management team will ensure regular tweets; they will include tweets not only with text, but also with images, videos, and GIFs included. The team will boost engagement by way of responding to tweets and retweeting content. And they can monitor Twitter analytics to track your engagement, follower growth, and tweet performance and use the data to refine your Twitter marketing strategy.
The bottom line is that business owners can benefit from using Twitter and other social media platforms for marketing when implemented in a professional way. Eye See You Now is a professional digital marketing company based in Austin, Texas, with experts who are focused on enhancing the digital presence of your company. Eye See You Now (ESYN) is the company to call when you need top-notch social media marketing services. The knowledgeable digital marketing specialists of ESYN can create an online marketing strategy tailored to your company’s specific business needs. The competent and skilled ESYN team will help you reach your business goals, whether your company is in Texas or anywhere else in the world. Find us on social media–here’s our Twitter page–or simply contact us online or by calling 512-370-4078 for a free consultation.