Customer and client testimonials have been valuable in the business marketing world for years. Hearing from satisfied consumers helps grow target audiences. As the world has changed and advancements have come in technology, digital marketing has allowed businesses to reach an even wider audience with testimonials. In this day and age, testimonials are not only written; businesses have started using video testimonials online. Video testimonials have taken center stage as one of the most effective marketing tools available to businesses today. There are many ways video testimonials will benefit your business.

Video testimonials work because consumers today tend to prefer receiving personal opinions via video rather than text–more people will watch a video about a product or service than spend time reading about it. In a document from the Williams College Office of Information Technology, it is noted that “The visual is the one that the audience reacts to first or more immediately and will likewise retain. Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. Further studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process.” Because video can attract and hold the attention of viewers more effectively than text, video testimonials are more efficient and effective than written testimonials.

Video testimonials are like traditional testimonials in that they are first-hand reports from consumers on the value of a product or service. But video testimonials build a greater sense of trust in a business. While written testimonials are valuable as deliberate, carefully considered personal assessments of a product or service, video testimonials appeal to consumers because they are an audiovisual representation of such assessments that trigger emotions that drive their decision-making. In this way, they boost the credibility of a business in an organic and authentic way, and encourage consumer engagement. Video testimonials can instill trust because when consumers hear from their peers–people like them–rather than from the business itself, they are impacted directly and immediately at that emotional level.

A professional digital marketing company like Eye See You Now will work with you to build an effective digital marketing plan for your business. The experienced digital marketing specialists of Austin, Texas-based digital marketing company Eye See You Now (ESYN) will implement the strategies that will be of most value to you. Reaching out to the pros at ESYN is an excellent way to help your business establish itself as an authority in your industry; it will help you maintain your digital footprint by focusing on SEO and other proven digital marketing methods to enhance your online presence. While the skilled team at ESYN has its roots in Texas, digital marketing team members are available to work with business clients in any location. Please don’t hesitate to contact ESYN for your free competitor report and to schedule a free consultation with our marketing and SEO experts.