In today’s day and age, optimizing your website and content for mobile is a must. In 2016, mobile internet usage surpassed computer (desktop and laptop) usage for the first time, with that trend increasing to the present. Having a mobile-friendly website is extremely important because of this.

Over half of all website traffic worldwide now takes place via mobile devices (mainly smartphones); as of March 2021, mobile has taken the lead at over 54% in terms of market share worldwide. Further, the number of smartphone users worldwide has surpassed the three billion mark and is forecast to grow significantly over the next few years. These statistics support making your website mobile-friendly. 

What makes a site mobile-friendly?

A website is considered to be mobile-friendly if it loads quickly and correctly on a mobile device, presenting content that is readable without the need to pinch and zoom; a clean and clear display is key for a mobile-friendly website. Further, it is mobile-friendly if it allows users to navigate easily and helps them achieve their online tasks effectively and efficiently. The best mobile-friendly websites also are not reliant on a mobile operating system to function.

Why is mobile SEO important?

Mobile SEO ensures that your mobile website offers the best possible presentation of your content to users accessing the site on smartphones or other mobile devices. If your website is mobile-friendly, your search engine ranking will be higher than those that are not; this is important because high rankings mean more immediate traffic and in greater numbers. Mobile-friendly website design is important for creating a good user experience for visitors; without a good user experience, you will miss out on traffic which will hurt your search engine rankings and decrease opportunities for you to build your online following and conversions.

Creating a mobile-friendly website should be a top priority. Using mobile design principles can help maximize traffic and conversions on your mobile website. A professional digital marketing company like Eye See You Now can help you update your website so that it is as mobile-friendly as possible. Eye See You Now (ESYN) is an SEO, web design, digital marketing, and social media agency based in Austin, Texas. ESYN is focused on enhancing the online presence of your business via key web design principles, tried and true digital marketing methods, and social media management. We are creative content providers, social media mavens, exceptional website designers, and skilled SEO video production specialists who understand the importance of mobile-friendly website design. While ESYN has its roots in Texas, our company is available to work with business clients near and far, anywhere across the United States. The ESYN team is ready to build a relationship with you, so that you can build relationships with your target audience. Please contact ESYN for a free consultation with our team of professional SEO experts. You can visit the ESYN website for a live chat session, call 512-370-4078, or send us a message via email.


Written by: Erika Mehlfhaff