Online review marketing company – The Internet is something that has drastically changed how people around the world shop for practically anything and everything these days, no matter what it is that they may be looking for. In fact, back in 2016, approximately 90% of those who shop online took the time to read at least one online review before making a commitment to visit a business, while 94% of those who shop online stated that a negative review made them decide not to visit a business at all.

What this ultimately means is that regardless of the industry that you’re involved with, being able to have a more positive presence online will provide you with all sorts of advantages as a result, thereby making it an extremely important factor involving branding.

Here are four reasons why online reviews are always so important for your brand.


Online reviews help to make your brand much more visible. Many shoppers take the time to search through Google, Facebook, etc. when it comes to deciding on the products that they want to purchase. While these websites have their own way of surfacing and indexing all sorts of content, they all value content that’s both original and fresh as well. This means that customer reviews can help with making this content more relevant and also make your brand much more favorable.


Online reviews can also have a much greater impact on sales. Studies show that these types of reviews can create a huge impact for your overall bottom line. Positive brands are ones that can have much better sales; however, improving your star rating can also help with creating a more positive impact on your sales as well. In the long run, whenever readers like what they see involving your brand and the reviews about it, they’ll end up letting you know by spending money on the products and services that you offer.


Online reviews also help to make you look a great deal more trustworthy. Perhaps one of the more interesting factors regarding this is just how powerful reviews can be in terms of building the overall online identity of your company itself. If a company has a rating that’s below four stars, many shoppers will end up distrusting that business, but if a company has a better than average rating, then views will always likely be converted to both traffic and sales as a result.

Expand Recognition

Online reviews are also great with helping to expand the conversation about both you and your brand. Whenever anyone has something good to say, they will more than likely end up sharing their review on multiple platforms. These are locations that are absolutely vital to your overall online presence due to the fact that Google collects data from their sites when they work on building its own results ranking. While having reviews on your own website is always useful anyway, having reviews in more than one location is even better.

Thank you for visiting the ESYN Marketing blog, an online review marketing company. If you need help building your online brand presence contact us today!