With the holiday season now upon us, many businesses are trying to come up with different ways to help increase sales and, at the same time, engage their customer bases. This is always the time of year when many customers make all sorts of spending decisions, as they look for those all-important holiday gifts for their friends and family members.

Here are three ways in which you can help your business increase holiday sales.

*Perhaps one of the most popular ways to help with increasing holiday sales is to offer gift certificates. Regardless of the type of business that you’re in, this is a gift that can make an excellent stocking stuffer. Additionally, you can also promote gift certificates for your business via social media and email, as well as create signage that can be placed near your cash registers if you have a brick and mortar location for your business.

*Take the time to remind your current and previous customers that you appreciate them by sending them a card and/or a special gift. Neither option should have anything to do with trying to sell them anything. Instead, it should be a simple way to just thank them for their business that they’re provided to your company. It’s also a great way to stay in touch with them as well.

*When it comes to your most loyal customers, it may be a good idea to offer them a special discount, especially on the items that they tend to purchase the most. Keep in mind that it can cost more to obtain new customers than it does to keep the ones that you already have. The best time to reach out to your most loyal customers is during the holiday season, and this certainly would be the best way to do it.

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