The need for search engine optimization for businesses has increased significantly over the last few years, as consumers have shifted to doing more business online. Spurred by the global coronavirus pandemic, an accelerated shift to digital has continued to the present. Business owners have become increasingly aware that search engine optimization (SEO) is the most effective way to understand consumers and meet them there to fulfill their wants and needs in the digital age.
SEO offers real value to business owners who have shifted their focus to their digital presence. One reason that SEO is so valuable is that it helps attract and channel consumer traffic via organic search. Organic search refers to unpaid search results returned by a search engine that are based on relevance to the search query, links, and other important ranking factors.
Organic search is often the primary source of website traffic for companies. It drives traffic to businesses by way of their website content; high-quality content that ranks highly on search engines leads to more digital visibility. Organic search is critical for getting consumers to engage with a company online, shifting from passive to active visitors, and eventually converting into loyal customers or clients.
Ranking highly in organic search tends to lead to more organic traffic to a business website. To receive a high rank, a business must meet the algorithmic requirements that search engines like Google have formulated. Rankings are based on several different factors, such as backlinks, relevance, mobile-friendliness, and more. Rankings further improve when business websites include inviting and engaging title tags, meta descriptions, and URLs. If you want to know where your website ranks in organic search, your professional marketing team can provide that information.
“Most digital marketing tactics and strategies are based on the desire to increase search engine rankings to drive more organic traffic to a website. SEO is fundamental to achieving increased organic traffic. The goal of SEO specialists is to improve organic traffic by increasing the probability that when someone searches online for the kinds of products or services offered by your company, your website appears near the top of the SERP. The more optimized your site is for search engines, the more likely it will be that your business website ranks highly for the search terms used by your target audience.”
Organic search drives traffic to business websites that includes consumers with specific search intent, which translates to the highest quality traffic possible. And because it is a straightforward, easy-to-manage piece of the SEO puzzle, it is both cost-effective and easily sustainable. Organic search gives a company a competitive edge in the marketplace because it helps the company dominate in terms of authority and credibility–natural traffic from focused, engaged consumers boosts these things, thereby increasing search engine rankings.
Do you have questions about how a professional digital marketing company can help you with your SEO? Reaching out to the experts like those at Eye See You Now is the best way to efficiently and effectively get the job done. Eye See You Now (ESYN) is an Austin, Texas-based professional digital marketing company focused on enhancing the digital presence of your business. Our committed SEO specialists have the knowledge and skills to effectively boost your SEO rankings and drive conversions. Please contact Eye See You Now any time online, or by calling 512-370-4078, to discuss your digital marketing strategy and SEO plan during a free consultation.