Social media plays a pivotal role in digital marketing plans of successful businesses like yours. It is extremely valuable because it can be used to drive organic traffic to your business website. This boosts consumer engagement rates, increasing your status as an industry authority. Social media has become an essential tool for digital marketing, especially when it comes to maximizing organic traffic.
Social media is an essential element of any digital marketing strategy. Organic social media traffic is directed to your website from social media platforms. And though many consumers become followers of your brand this way, the number of followers on any platform is less important than the level of engagement.
Social networking and social media platforms allow for greater reach, so you can connect with consumers quickly and easily. Investing in a comprehensive social media strategy is key because it means your professional digital marketing team will be able to drive organic traffic your way, so consumers have access to your interesting and relevant content; they are more likely to engage with and share your content when it reaches them via social media.
If you want to increase your reach on social media and maximize your organic traffic, you need accounts and profiles built on the platforms best suited to your business. Whether the traffic comes from social media platforms like LinkedIn and Facebook, Pinterest and Instagram, your skilled digital marketing team will be able to use tactics and strategies to keep them engaged with your brand. They will focus on the specific platforms that are most used by your customers/clients, as well as those most used by your competitors, so your messaging and content reaches your target audience effectively. They will optimize your social media profiles for greater visibility and publish engaging evergreen content–posts that stand out and that have longevity in terms of relevance/usefulness.
Your proficient digital marketing team will also be sure to keep “spamming” to a minimum, knowing that “less is more” in most cases; they’ll do this by scheduling content to be posted at the most optimal times for your audience (i.e., when they are most engaged on the social platforms you use), targetting the most active members of your audience to get the most interaction possible on each post. They will craft content according to the specific interests, locations, level of education, or other demographics of your audience, and encourage members of your social media micro-communities to comment, share, and otherwise engage with your brand. Using the right kind of content–from graphics (e.g., infographics and photos) to memes, short-form videos to polls, and more–will engage your audience and hold their attention so they help keep your company at the forefront of your industry.
Eye See You Now is an Austin, Texas-based digital marketing company, focused on enhancing your online presence, starting with quality web design. The Eye See You Now (ESYN) digital marketing specialists use proven methods to increase the visibility and credibility of your business in the digital world. They know it is cost-effective to invest in SEO to boost organic social media traffic for your brand and have the experience to apply it so your company reaps the greatest possible business benefits. The knowledgeable and skilled ESYN team is committed to effectively boosting your search engine rankings and driving consumer conversions. The SEO experts at ESYN are ready to assist you with all your other digital marketing needs. Please contact ESYN any time for a free consultation.
