There are countless digital marketing companies to choose from to help your business reach its digital marketing goals. Each company has its own specialty–for example, some specialize in content marketing and others concentrate on social media marketing, while others still focus on search engine optimization. While you should have a digital marketing plan that includes several of these specialties, choosing a company that focuses on search engine optimization (SEO) to improve the online presence of your business is often the best way to go.

SEO companies can help your business by providing an up-to-date website that offers the best possible user experience, thereby improving the rank your business achieves on search engine results pages (SERPs). So, how do you choose the best SEO company for your business? Consider the following three tips.

First, you need to define your digital marketing goals in terms of SEO. Determine where you want to improve by having a complimentary marketing analysis done. The best SEO company will be able to provide the data needed to make changes that will be most beneficial for your business.

Secondly, you should choose a top SEO company that will be able to track and measure the activity of your company, such as online form completions, number of site visits, click-through rates, etc., using proven analytics. Gathering this information is important for your SEO team to have, so your professional digital marketing team can determine the best results-based online marketing strategies to employ for your company’s success.

The third step you should take is scheduling a consultation with the SEO company you have chosen. The professional digital marketers will have researched your business industry and will be able to share different proven strategies they have employed for successful marketing campaigns in the past; and they will offer an audit of your business to find out how they can help you fill the gaps in your current digital marketing efforts.

It is important when looking for a professional SEO company to find one that is focused on using SEO to help your business grow and increase its bottom line, while also maintaining a scope that includes other strategic marketing tactics. An SEO company that also offers website development and design, website updates and upgrades, content marketing, and social media marketing will offer a more well-rounded and robust digital marketing strategy. When you hire the right company to do this complex work for you, you can focus on running your business instead of trying to learn SEO algorithms and best practices.

Eye See You Now is an Austin, Texas-based professional digital marketing company, focused on enhancing your online presence. Eye See You Now (ESYN) uses tried and true digital marketing strategies, including proven search engine optimization methods, to help increase the online visibility and overall credibility of your business. The ESYN team is ready and willing to assist you with all your digital marketing needs. Please contact Eye See You Now online for a free consultation with our team of professional SEO experts, or call 512-370-4078.