SEO for LinkedIn Company Page- LinkedIn is developing into an impactful social media channel for businesses. Initially launched in 2003 as a digital tool for professionals to connect, LinkedIn has come a long way from the original business-oriented social network that was known as “the Business Facebook.” The platform has grown steadily since it arrived on the internet and could be what your digital marketing plan is missing. Are you ready to use LinkedIn to build your company brand and establish your business as an authority in your industry? Here’s how a professional digital marketing company can help you use LinkedIn to increase the visibility of your business.

CONSISTENCY

Maintaining a constant presence online is extremely important to your business. Consistent posting on social media platforms is key to doing so, to engage your target audience and attract consumer traffic to your business. The beauty of including LinkedIn is that it helps to draw consumers to your brand while also keeping you connected with other professionals, thereby helping to establish you as an industry leader. Posting too little or too much can hurt your presence, however, so it is important to make sure your posts are in the sweet spot of between two times per week at a minimum and up to once daily for the most optimal situation.

“IF YOU POST TOO INFREQUENTLY, YOUR AUDIENCE WILL FORGET THAT YOU EXIST AND YOU WILL QUICKLY FADE INTO THE DEEP DARK RECESSES OF THEIR MINDS. HOWEVER, IF YOU ARE POSTING TOO OFTEN, YOU WILL BECOME A COMPLETE NUISANCE AND THEY WILL DREAD SEEING YOUR POSTS OVERCROWDING THEIR FEED.”

  ~ NEIL PATEL, MARKETING GURU

Automation can save you time but outsourcing your digital marketing to experts is a better choice. Why? Simply put, automation can actually damage your visibility on many platforms, including LinkedIn. LinkedIn has systems in place that can identify automated posts; when such posts are detected, the system will often hide your posts from view. If you are going to use any automation tools on LinkedIn, you should still look to limit the number of posts and balance them with your own. And that’s where digital marketers can help, by managing social media accounts, from Facebook and Instagram to Twitter and LinkedIn, on behalf of your company.

ENGAGEMENT

Research shows that published copy gets more engagement when accompanied by images, videos, slides, or even podcasts. You can add these kinds of visual supplements to your LinkedIn posts to increase engagement with your business profile.

Another good way to increase engagement is to tag people in your posts. Tagging individuals from influencers to employees within your LinkedIn posts notifies them of the mention; this encourages engagement. Even if you are not directly connected to the individuals you tag, engaging with these second-level connections can benefit your business by adding to your overall audience. To avoid being seen as spam, tagging only individuals who are related in some way to the content is key.

Using hashtags is also helpful to increase engagement. Adding hashtags to your posts helps to present your content widely and helps with the categorization and differentiation of your posts amongst other LinkedIn content. The hashtags used should be popular/trending when possible, but it is more important that they are relevant. When hashtags are used strategically, members of your target audience (and beyond) can find your content much more easily when they search the internet.

Professional digital marketers can help with the time-consuming process of boosting engagement by strategically tailoring visual elements, tags, and hashtags across all your social media channels, including LinkedIn, specifically for you. 

OPTIMIZATION

Optimization is the goal when it comes to the content on your business site—the process ensures that your content is written for the largest possible number of people and is part of a comprehensive digital marketing plan that connects your brand to the public. Your business will be most successful when that optimization is based on analytics—information about the content shared on the internet by your business. Analytics can help when it comes to understanding your audience and their wants/needs. They also help paint a picture of the digital marketing success of your business, highlighting the specific posts or types of posts that accomplish the goal the best. This specifically relates to using LinkedIn as part of your social media marketing plan because having the best possible understanding of your success from your optimized LinkedIn posts means you can target your professional audience more efficiently and effectively than ever; that means you will gain that greater visibility you want among the exact professional networks that will support and grow your business.

As the LinkedIn platform continues to grow, its influence online also will increase. This is more likely now than ever as we move into a period of economic rebuilding in the wake of a global pandemic and social and geopolitical instability. New opportunities to grow your business increasingly will come via digital business networks on the internet like LinkedIn; so, it is critical to expand the digital presence of your company now so you can capitalize in the future. A professional digital marketing company can help you use the LinkedIn platform to increase your digital footprint.

 

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A professional digital marketing company can work with you to build a solid digital marketing plan and implement the strategies that will be of most value to you and your business. Seeking guidance from Eye See You Now is an excellent way to help your business expand its overall online presence. Eye See You Now (ESYN) is an Austin, Texas-based professional digital marketing company focused on enhancing the digital footprint of your business by creating a plan for your company that employs social media networking platforms such as LinkedIn, along with other proven digital marketing tools and methods. Contact the experienced digital marketing specialists at ESYN for more information about how we can help your company prosper. The skilled team of digital marketing experts at ESYN is ready to assist you with all your digital marketing needs.