Impressions will likely be high once you get your digital ad campaign running on your official website. On top of that, your overall click-through rates are above average. Unfortunately, at the same time, all new revenue generated from your ad program seems to only be trickling in. Your ads are performing very well, yet there appears to be some sort of disconnect between the click and the sale.
There are all sorts of reasons as to why prospects of yours don’t seem to convert after clicking; Most of them aren’t actually related to your ad.
The bad thing is that it’s actually common for any lead to not convert right away. Thankfully, there are ways to prevent this and to convert your digital ad leads into actual sales.
Here are three useful tips to make note of in order to help you achieve this:
Getting customers to your website but not helping them figure out how to give you money is never a good thing. Those who come to your website via digital advertisements are likely looking to purchase something. Consider using as few clicks as possible in order to help make the entire process itself as easy as possible for them.
Welcome Your Customers
Visitors who come to your website and like your advertisements need to feel welcomed somehow. Once they click on your ad, have them directed to a special landing page and use language that will make them feel welcome.
Thank Your Customers
It’s always polite to thank all of your customers, as well as reinforce a positive relationship with them. Keep in mind that all of your current efforts in advertising can lead to you getting customers for life. Always let them know you’d love to hear from them again, as well as maybe even adding them to your list of people to send cards to for the holidays!