It’s no secret that there are all sorts of social media platforms that many brands can use to help interact with all of their customers, such as Facebook, Twitter, Instagram, and more. They also understand that having a strong social media presence is absolutely vital; however, not every brand is successful at using these types of platforms to help build a good identity. Brands must always maintain brand consistency across all platforms in order to be successful.
Here are two useful ways to ensure that this will happen:
Understand All Platforms and Audiences
Keep in mind that all platforms are not created equally. This means that the methods in which consumers engage with their peers and other brands on each different platform will always drastically vary, and it’s important to take the time to understand how consumers use each platform, as well as how they hope to engage with their favorite brands.
Always Be Active
Consumers follow brands and access their accounts in order to interact with them, whether that interaction is positive or negative. If they find that a brand hasn’t posted something within the span of a few weeks, this can result in their overall relevancy being decreased. Brands should take the time to post frequently, as well as share other posts and have a repost plan for those that interact with them.