Social Media Management Austin – Digital Marketing Planning – Summer is upon us! It’s a perfect time to schedule a meeting with your digital marketing management company to update your digital marketing plan. While your plan may be working for your business now, making seasonal adjustments is valuable for attracting new clients or customers and engaging your current and most loyal ones. The shift from spring to summer is an excellent time to create seasonal digital content that is relevant and interesting enough to maintain and grow your business.

Summer marketing campaigns are important for your business. Tailoring your digital marketing strategy to the summer is key because consumer habits change with the seasons. For instance, smartphone usage increases in the summer, so updating your business website for these devices can make a big difference when it comes to increasing your online traffic. Making sure your website is optimized for mobile access will make a huge difference.

Another thing to consider is revamping your approach to content. Making sure that content is timely and relevant helps, as does increasing the frequency of content publications on your website to keep visitors engaged more often and for longer periods. An important related aspect here is adjusting the timing of those publications so they align with the most predominant summer schedules of your target audience with a focus on the most common internet browsing stints.

The type of digital content you offer in the summer is another part of your digital marketing plan to review and update. Publishing more interactive and entertaining content can boost traffic on your business website. Offering creative graphics, photos, and videos for a more relaxed approach to content is a good idea; it allows your audience to engage with your business easily and accessibly. And including blog posts on your website to engage your target audience in a more fun or exciting way is also a great way to reach your audience—once they are on the site, they will be able to navigate to the more information-based posts and further along in their journey to becoming invested in your company as a client or customer.

You should also think about your social media presence as you refresh your summer digital marketing plan. Some social media networks are often seasonally more suitable for your digital marketing strategy than others. In the summer, your focus should be on using social media to increase brand awareness (e.g., using Instagram and Facebook so your current clients or customers help you reach more of your target audience by uploading photos/videos/comments/etc. of their rest-and-relaxation time that features the service or product provided by your business.)

Adjusting and updating your digital marketing plan consistently is essential to the success of your business. Doing so seasonally is important for reaching out to your target audience to acquire new clients or customers and keep the ones you have. If you have questions about how a professional digital marketing company can help you update your business marketing plan for the summer, reach out to Eye See You Now (ESYN), an Austin, Texas-based digital marketing company focused on enhancing the digital presence of your business. The skilled ESYN team can assist you in Texas and around the world. Please contact the marketing experts at ESYN to discuss your digital marketing needs during a free consultation.

Written by: Erika Mehlhaff