Social Media Marketing Agency Austin

Digital marketing is a means for businesses to reach target audiences via a variety of digital channels, including social media platforms. While social media was originally developed for networking, it has become an integral part of digital marketing strategies for businesses. Social media marketing is the use of social media platforms to promote a business and its products and/or services. It has risen to the top of the digital marketing tools list because it provides a cost-effective and efficient way to advertise businesses.

Social media platforms are among the most important elements of any digital marketing strategy. According to Statista, a leading provider of market and consumer data, the most popular social media worldwide as of July 2021 include Facebook, YouTube, WhatsApp, and Instagram as the top four platforms, ranked by the number of active accounts. Billions of people access these and other social media platforms monthly. “The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.” Businesses that “go social” can reach their target audiences more directly and quickly than ever.

Social media marketing has always been important to small businesses, but it has become essential since the onset of the COVID-19 pandemic. There are several significant benefits of social media for small businesses, including building brand recognition inexpensively via a variety of platforms, targeting their reach through social media advertising tools, promoting customer or client events, and providing more robust customer service options. That is, it allows small businesses to enhance brand image and encourage a greater return on investment; and it allows them to engage and build relationships with members of their target audiences (especially ahead of any competition that does not have a solid social media presence), while promoting the products and/or services their businesses have to offer.

Because social media plays such a crucial role in supporting small business growth, using it as a key element of a digital marketing plan is extremely valuable for any business. Social media contributes to an increase in business transactions, from sales to contracts–often the first valuable metric business owners discover. It drives traffic to business websites, boosting consumer engagement rates, especially when original posts/tweets/hashtags/etc. are shared online (on top of the “baseline” engagement of receiving “likes”). Metrics like this can provide useful information regarding the reach and engagement of a target audience. But the real value lies in the information garnered from a variety of metrics that shows what marketing methods really contribute to the conversion of consumers into loyal customers or clients. The professional digital marketing team a small business employs will be able to track key metrics by building custom reports that can be shared with business owners. The team uses these reports to highlight the methods and modes that best serve to keep a business healthy. Knowing what social media tactics are most advantageous helps business owners make important decisions about how to sustain and grow their businesses.

Reaching out to a professional digital marketing company like Eye See You Now is an excellent way to help your business establish and maintain its overall online presence. Eye See You Now (ESYN), an Austin, Texas-based SEO company, is focused on enhancing your digital footprint by employing proven digital marketing methods including social media marketing. Please contact the social media marketing specialists at ESYN for more information about how we can help your company prosper.

Written by Erika Mehlhaff