When it comes to social media, there are all sorts of different possibilities that something like this can bring in terms of reaching larger audiences, as well as creating a brand following and distributing content in an effective manner. Unlike other types of marketing techniques, social media contains built-in analytics that enable you to have a more clear and concise picture regarding all of your initiatives.

Before you make the decision to move forward with strengthening your overall design with social media, however, you will want to first take the time to watch for the trends that will have the biggest impact.

Here are three of the best social media trends that you will be able to utilize to help with boosting your own business.

Live streaming

Perhaps one of the biggest trends involves live streaming. This is due to the fact that all major social media platforms have worked to implement this type of option into their services. Perhaps most exciting is that many platforms enable you to collaborate with another account to do a joint live stream, as well as doing a classic live stream.

Personalized Content

One of the most popular trends has always been publishing personalized content for your followers rather than focusing on content that’s more irrelevant. While something like this can be a challenge, it’s also something that can bring about the most benefits as well. Concentrate on sharing anything unique that has a piece of interesting news, a knowledge story, or anything else related to your brand itself.


Videos are another popular trend as well. These should always be included as part of your overall strategy, as they are highly popular and will only continue to grow as the year goes on in terms of helping you with building your following. With internet availability growing and getting better, this means that more people than ever before are watching videos, as well as sharing them, liking them, and commenting on them.

Thank you for visiting the ESYN Marketing blog, social media marketing Austin. If you need help with your company’s social media contact us today!