By: Erika Mehlhaff

Summer is the perfect time for digital marketers to leverage the season’s longer days and increased social media usage. This season offers a multitude of opportunities to engage and connect with target audiences. Read on for three summer marketing campaign ideas your professional digital marketing team can use to maximize your company’s brand visibility during the summer.

Summer-themed Social Media Contests

Your digital marketing team can help you capture your audience’s attention and generate excitement about your brand by presenting summer-themed social media contests as part of your digital marketing plan. Contests are one of the most popular and most effective summer social media campaign ideas you can use because they encourage user-generated content related to summer activities from outdoor adventures to backyard barbecues. For instance, participants can share their experiences using a specific hashtag and win rewards such as exclusive discounts or freebies. These contests can significantly boost engagement, and the content can be repurposed for future business marketing campaigns.

Summer Deals and Discounts

Everyone loves a good bargain, especially during the summer months. Your team of marketing pros can announce your enticing offers and discounts tailored to the season, including limited-time promotions such as a “Summer Flash Sale” or discounts for “Summer Season Savings” on your products or services, as well as offering summer-themed giveaways and freebies. This tactic is great for leveraging the urgency and FOMO (fear of missing out) factor to drive sales and create a buzz around your company’s brand, especially if promoted across social media platforms.

Summer-themed Content and Visuals

If you want to inject the spirit of summer into your content and visuals across all digital channels, you can also count on your team of skilled digital marketing professionals to help by incorporating vibrant colors and designs and including seasonal elements on your website, blog posts, and social media posts. Your team will incorporate relevant hashtags like #SummerVibes or #SummerAdventure to increase the discoverability of your company and engage with summer-loving consumers, even outside of your established target audience.

Summer provides an excellent opportunity for digital marketers to harness the season’s energy to help you engage with consumers. By implementing these three sizzling summer campaign ideas, your digital marketing agency can help your company increase its brand visibility, drive customer engagement, and ultimately increase sales. And that’s the kind of #SummerFun that’s great for business!

Hiring a reputable, professional digital marketing company like Austin, Texas-based Eye See You Now is key to the success of your business in the online marketplace. Why? Digital marketing professionals like those on the skilled Eye See You Now team can plan a strategy tailored specifically to your company’s needs, including leveraging the power of social media to boost business. If you have questions about how the knowledgeable digital marketing specialists of Eye See You Now can enhance the digital presence of your company, please don’t hesitate to reach out. Contact Eye See You Now, your go-to digital marketing agency in Texas, for a free consultation now.