Even as we delve deeper into the digital age, some people often separate the digital world from the term word-of-mouth. This is not only entirely inaccurate, but that’s where digital marketing comes into play! Word-of-mouth nowadays is more often text messages, facebook posts, and tweets.
Consumers always rely on various people in terms of the decision-making process, as studies show that approximately 82% seek out recommendations from both friends and family members whenever they think about making any kind of a purchase. One referral from a single person can influence an individual into either purchasing something in particular or not purchasing it at all.
These types of referrals are commonly known as word-of-mouth, which, generally defined, involves sharing thoughts and experiences with other people. Every single day, experiences that are both good and bad are shared all sorts of ways, including social media, text messaging, videos, online reviews, and much more.
When it comes to encouraging word-of-mouth marketing, it’s important to keep in mind that no brand can actually force consumers to share experiences they have with them; however, brands should always work hard to encourage the sharing of experiences. The best way to do this is for a brand to interact with their customers on a more personal level, such as sharing or liking posts that are made involving the brand. This is a great way to help reward them for all of their loyalty. When customers are afforded more of this type of attention, the chances become greater that they will interact with the brand more.
Another wonderful way to help drive word-of-mouth referrals is to offer ways to give back to the community. For instance, whenever consumers make a purchase with a specific brand, a portion or even all of the proceeds received could be donated to charities that are either local or national.