We live in a digital world that is constantly changing, which means business owners must make sure their marketing strategies must go with the flow to maintain relevance and support business growth. Business owners must take note and adapt; they must have a digital marketing team that stays on top of digital marketing trends as they develop. Their team should follow the trends and apply them to a company’s digital marketing efforts to sustain and increase the digital footprint and authority of that brand. One of these digital marketing trends that has proven to be of top value online is video.

Social media is used to connect brands and consumers now more than ever, especially through the use of video for digital marketing. Video content has been a consistent and fast-growing trend for several years, showing no signs of slowing. From Facebook and Instagram to YouTube and TikTok, video is booming in the digital marketing arena.

No matter what your business or industry is, video can help you market your brand in fresh and engaging ways. It keeps your brand at the forefront of your target audience’s minds, because it is one of the most memorable ways to reach and impact them. Video is more favored among consumers than ever in the digital age of today, growing in popularity every day. This makes video marketing worth the investment.

Research shows that video offers a great return on investment for businesses that have it as part of their digital marketing strategy. The statistics from the Wyzowl report, “The State of Video Marketing 2022,” demonstrate the value clearly:

  • 86% of businesses use video as a marketing tool.
  • A huge proportion of marketers (92%) continue to value video as an ‘important part’ of their marketing strategy.
  • 87% of marketers say video has helped them increase traffic.
  • 82% of marketers say video has helped them increase dwell time.
  • 94% of marketers say video has helped them increase understanding of product or service.
  • 86% of marketers say video has helped them generate leads.
  • 81% of marketers say video has helped them directly increase sales.
  • 93% of marketers say video has helped them increase brand awareness.
  • 87% of marketers say video has resulted in a good ROI.
  • 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
  • 88% of people would like to see more video from brands in 2022. (An increase of 3% from last year.)

Investing in video will yield excellent results for your business. Securing the services of a professional digital marketing company will help you determine which platforms to use to distribute video content; an experienced team of professional digital marketers will be able to find those that will be most effective for your brand. Look to your skilled team to help you showcase your business online via video.

A professional digital marketing company can work with you to build a solid digital marketing plan and implement video and other strategies that will be advantageous for your business.  Eye See You Now, an Austin, Texas-based digital marketing company, is focused on using proven digital marketing strategies to boost your online presence and solidify the digital footprint of your business. Though Eye See You Now (ESYN) has its roots in Texas, the competent and capable team is available to work with business clients anywhere and is ready to help you gain greater visibility in the online market. Please contact ESYN today for a free consultation with our knowledgeable digital marketing experts.