Virtual Tour Marketing. Virtual tour marketing is good for business. Consumers have become more and more visual; this means that having visual content on your company website is vital to your business. Using virtual tours will help solidify the digital presence of your business. Read on to learn more.
WHAT IS A VIRTUAL TOUR?
A virtual tour is a visual simulation of a location, usually composed of a sequence of several panoramic images. A complete 360° virtual tour can be created by editing such images for a seamless connection. It provides a virtual experience of a location that can be engaged on computers, tablets, and/or mobile devices. Sometimes a virtual tour also includes things like music or narration, as well as clickable buttons that allow people to capture a still image of a particular segment, provide pop-ups with details, etc.
Virtual tours are similar to video tours but have more functionality. There is a place for video use in digital marketing, but it is important to understand the difference. Video tours are visual recordings from a single perspective that allows for passive viewing by your audience. Virtual tours differ from video tours in that they allow users to view a space in panorama and interact with the space from more than one perspective.
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3 BENEFITS OF VIRTUAL TOURS
Virtual tours can elevate your marketing strategy, making them very beneficial as an element of your digital marketing plan. They allow your target audience an opportunity to experience your company as though each member is on-site, attracting new leads while also maintaining your current customer/client base. Three benefits of using virtual tour marketing are:
- Virtual tours boost your inclusion in search engine results, showcasing your company to bring more customers to your business and stand out from the competition. They boost brand awareness in an immersive way, helping you build a competitive advantage.
- Virtual tours inspire confidence in your business and improve your reputation among customers/clients by allowing an immersive view into your company. They help make your company more familiar and approachable to potential customers/clients, building a connection with them.
- Virtual tours help to increase traffic and engagement on your business website. As an engaging type of content, they can be posted on social media platforms, linked in email communications, embedded in digital ads, and more.
Virtual Tour Marketing. These benefits are just the tip of the iceberg when it comes to how advantageous it is to use virtual tours as part of your digital marketing strategy–a professional digital marketing company can share even more ways virtual tours can enhance your business! By using virtual tours to attract and maintain the attention of consumers, your business will be booming. With virtual tours, your digital marketing team will be able to help your company lead in the online space.
High-quality, SEO-backed content that is creative, engaging, and customized for your target audience draws in consumers and directly connects them to your business online. Online virtual tours are one method of providing that kind of attractive content. If you need help with virtual tour marketing, reach out now to Eye See You Now (ESYN), a reputable professional digital marketing company based in Austin, Texas. The experienced and knowledgeable digital marketing professionals of ESYN are happy to discuss the benefits of virtual tour marketing and the other digital marketing methods they will use to build a marketing strategy tailored specifically to your company. Please contact Eye See You Now at any time online, or by calling 512-370-4078, for more information.
