Voice Search Optimization Services
Google voice searches and voice assistant searches (e.g., Cortana, Alexa, Siri) have gained in popularity in the past few years. Because of this, traditional search engine optimization, or SEO, has evolved to include voice search optimization. What is voice search optimization and why should you know about it as a business owner? Read on for a quick overview.
Consumers are using search engines to look for different products and services; but more and more they are using spoken search commands rather than typing their queries into a web browser. This means that businesses need to make sure that their websites rank high in voice search results, as well as continuing to rank via strategic keywords and phrases that search engines identify when they crawl, index, and rank sites.
Voice search optimization focuses on how people conduct searches orally. It provides opportunities for businesses to have content or information related to their searches “read” by a voice search tool. However, optimizing for voice can be challenging for businesses because the content on their websites must be unambiguous–it must be more precise and detailed. Further, it must include keyword phrases that are more conversational in nature because voice searches usually are more idiomatic than typed searches.
There are some key things to consider when optimizing for voice search. One thing is speed. Consumers want almost-instant results when they are looking for information online. And because searching with your voice is faster than doing so by typing into a search engine, this is important. Faster searches means faster answers, so voice search optimization can help your business top search engine results pages.
Another essential consideration is to remember that society is mobile. Voice searches are perfect for people who are always on the move; they use voice search via mobile devices while in transit, whether on their smartphones or in their cars.
A third important consideration is convenience. For many people, voice searches are easier than typed searches. Voice searches are more convenient because consumers do not have to worry about grammar and spelling and other conventions that apply in writing, as they would to conduct a regular typed search.
Voice search optimization is an important aspect of the digital marketing strategy of your business. Investing in voice search optimization is critical for reaching people in today’s technologically mobile world. Voice searches drive sales, so investing in voice search optimization will help secure more leads for your business so you can increase your overall revenue.
If you need help establishing a digital marketing plan for your business, Eye See You Now in Austin, Texas can help. Eye See You Now (ESYN) is a professional SEO company, focused on enhancing the online presence of your business via digital marketing methods, including voice search optimization. The capable team at ESYN is available to work with business clients anywhere to put proven digital marketing strategies in place to help sustain your business. Please contact the experienced digital marketing experts at ESYN to assist you with your digital marketing plan. We offer free consultations with knowledgeable SEO specialists, which you can schedule by contacting the Eye See You Now team online, calling 512-370-4078, or sending a message via email any time.