As a business owner, you know there is a need for digital marketing to get the word out about the product you provide or the service you offer. You understand that having a digital marketing plan in place allows you to connect with your audience to share about your company in the digital space, so they recognize your brand and turn to you to have their consumer needs met in a competitive market. You want a digital marketing plan that helps you turn consumer leads into customers or clients. But what is a digital marketing campaign? And how can you use it to boost your business?


Professional digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication and typically refers to marketing campaigns that appear on a computer, phone, or another similar device. A digital marketing campaign is a series of online promotional strategies that aim to grow your business’s online and/or offline presence by using both paid and unpaid strategies. Typically, paid strategies involve some level of spending or investment (e.g., Google ads), while unpaid marketing strategies are referred to as organic (e.g., search engine optimization).

“A digital marketing campaign is an online marketing effort put forward by a company to drive engagement, conversions, traffic, or revenue. The campaign ties in with the overarching goals of the organization and includes one or more digital channels in the efforts.”

“Digital Marketing Campaign: Definition & Examples.”, 29 October 2017,



Creating a digital marketing campaign is a technical and time-consuming process. If you want to create a campaign for your company that will boost your bottom line, the best way to go is to enlist assistance from professionals. Professional digital marketers will work with you to plan a campaign that will highlight the online presence of your company to attract consumers, widening your audience and encouraging brand loyalty among them. They know what research to do, and how to analyze the competition, build your audience, and convert consumers to loyal customers/clients; and your dedicated digital marketing team will manage and track the whole process. The pros know how to make your brand’s digital identity work for you, so you get the business results you deserve.


There are several types of digital marketing campaigns your professional digital marketing team could put in place for your business. Some campaigns generate new leads and customers, while others monetize existing leads and customers; and others still build engagement as part of the overall marketing plan. Your team will build your campaign using promotional strategies that are appropriate to your industry and best suited to your company’s needs. Using things like content marketing, social media marketing, and search engine optimization, they will work with you to create and launch a campaign to meet the goals for your business.


If you are interested in establishing your company and its brand image in the digital space, or increasing the visibility of your company on the internet, then you need a professionally developed digital marketing campaign. If your business has a first-rate digital marketing campaign in place, it will successfully attract consumers, convert them to new customers/clients, and sustain their business for the long term. Professional digital marketers know all about creating successful digital marketing campaigns, and they understand that your success is also their success. 

So, what is a digital marketing campaign and how can it help your business thrive? A reputable professional digital marketing company like Eye See You Now (ESYN) will help you understand the ins and outs of the digital marketing process, and the benefits of having a digital marketing campaign tailored to your business. If you have questions about how the digital marketing specialists of ESYN can help you, don’t hesitate to contact them at any time online, or by calling 512-370-4078, for a free consultation.