Links can have a significant impact on the search engine optimization (SEO) of your business website. They influence your site’s ranking on search engine results pages (SERPs). To have a robust SEO plan that helps improve the online visibility of your site, you need to understand what link building is and what makes them so impactful. Read on for a basic overview.


So, what is link building? 

Its the process of getting other relevant and authoritative websites on the internet to link to your business website; acquiring links (aka backlinks) from these websites to your own is good for SEO. Link building is a powerful SEO technique, a tool used to achieve higher website rankings in search engines because links are one of the primary targets that search engine algorithms use to determine the relevance of the webpages on your business website. Successful link building involves developing both internal and external hyperlinks to include on your site.

Why is link building important for SEO? 

It is extremely important when it comes to improving your website’s SEO. Why? First of all, both external and internal links provide greater online visibility for your business website. And having a good number of high-quality links indicates that website content is valuable; it helps establish your company as a credible authority in your industry. In addition, including trustworthy, authoritative links helps Google and other search engines “crawl” your site and index the data

“It is essential to build links for you to establish yourself in the digital space as an authority and trustworthy brand. Building high-quality links will stimulate and boost your SEO results, while also increasing traffic referred from links on another domain.”

~ from How to Rank Higher on Google: The Basics

Ultimately, using relevant internal and external links on your business website will improve its online visibility and search ranking. Therefore, it is essential to build links and use them strategically to positively impact the SEO of your business website. The bottom line is that solid link building is key for having quality web pages on your site.

Link building is an important component of every successful, SEO-focused digital marketing plan. Your professional digital marketing team will be able to employ a variety of link building strategies to benefit your company. If you are interested in learning more, reach out to a professional SEO-focused digital marketing company like Eye See You Now.

Hiring a reputable digital marketing company like Austin, Texas-based Eye See You Now (ESYN) is your first step towards your company having success in the online marketplace. Digital marketing professionals like those on the skilled ESYN team can build a plan with you, using targeted link building strategies and other beneficial online marketing tools that are tailored specifically to your company’s business needs. Please don’t hesitate to contact the Austin SEO company Eye See You Now at any time online, or by calling 512-370-4078, to discuss your internet marketing needs during a free consultation.