Generally defined, SEO, which stands for search engine optimization, involves increasing both the quality and quantity of traffic to your website thanks to search engine results that are organic.

There are three different things that go into SEO, which include the following:

Traffic Quality

Concentrate more on attracting visitors to your website that are truly interested in the services and/or goods that you’re offering rather than relying on visitors coming to your website simply because Google informs them that you’re a resource for something that they’re looking for, yet turn out to offer something entirely different.

Traffic Quantity

More traffic is most definitely a good thing, especially when all the right people begin going through the search engine results page.

Results that are Organic

One thing that makes up a large portion of a lot of search engine results pages is advertisements. Organic results are defined as results that you don’t have to pay for.

Many people tend to think that a search engine is a website that you either type or speak something into, such as Google, then receive a long list of websites that may answer any and all questions that you have. While this is true, it’s important to think about exactly what’s behind all those links. Basically, a search engine has crawlers, which are designed to seek out information about content that can be found online. Those results are then brought back to form a sort of index, which is then fed through a specific algorithm that attempts to match all data with the certain inquiry that you have.

The “optimization” part of SEO involves the people who write all of the content putting it on their websites, as well as fixing the content to where those viewing it can easily understand it. Additionally, those who arrive to the results thanks to a search will end up liking everything that they see.

When you’re ready to do so, begin applying SEO techniques to your website, regardless of how old it may be. These techniques include the following:

*Content/related markup

*On-site topics

*Link-related topics

*Other forms of optimization (international SEO, local SEO, etc.)

Thank you for visiting the Eye See You Now blog, an Austin SEO company. If you want help getting traffic to your website contact us today.