What to include in a digital marketing report. Staying ahead of the competition and making informed decisions is crucial for the success of your business in the digital space. Fortunately, there are many tools that have revolutionized the way your professional digital marketing team can gather and interpret data to optimize online strategies in place for your company. Of specific importance are data analytics tools, like Google Analytics. Read on to learn more.


Google Analytics is a robust web analytics service provided by Google, which empowers businesses to track, collect, and analyze data related to website performance and the behavior(s) of visitors to the site. It offers key insights, making it an indispensable data analytics tool for your digital marketing team.

Site Traffic

One of the primary functions of Google Analytics is to monitor traffic on your business website. Your team can track the number of visitors/users, their demographics, and even their geographic locations. They also can delve into how users navigate your site, what pages they visit most, and how long they stay on each page. This website traffic data helps your team gain a deeper understanding of your audience so they can tailor your content and marketing efforts accordingly, while also helping to identify which parts of your website are the most engaging and which areas need improvement. Your marketing team also can use Google Analytics to break down where your website traffic is coming from–organic search, paid advertising, social media, etc.–enabling them to focus on the channels driving the most traffic.

Conversion Tracking

Your skilled digital marketing team also uses Google Analytics to set conversion goals. It tracks how well your website is performing in terms of achieving these goals, whether it’s making a purchase or filling out a contact form. This is important because of the insights provided into your conversion rate that can highlight where improvements are needed. Your professional team can engage in real-time monitoring of your website’s performance with Google Analytics, too. This can help when it comes to monitoring activity on your website “as it occurs from moment-to-moment [sic], providing insights on how people are reacting to your marketing campaigns and infrastructure.”

Keyword Analysis

Understanding keywords that bring visitors to your site is also crucial for search engine optimization (SEO). Google Analytics provides insights into the keywords that are driving organic search traffic. By incorporating high-traffic keywords into your website content, you increase your chances of appearing at the top of search engine results. These keywords help your digital marketing team adjust your online marketing strategy using refined content for greater, more efficient success.


Your professional digital marketing team knows what to include in your digital marketing report. They will be able to share insights based on key performance indicators (KPIs) that help evaluate the success of your digital marketing campaigns. Some things your team will discuss with you include an overview of website traffic trends, conversion rate, insights into your website’s audience demographics, sources of traffic to your website, data on user behavior, keyword performance, real-time data snapshots, and competitor benchmarking/comparisons. Your digital marketing reports help your team of online marketers harness the power of analytics to make data-driven decisions pointed toward achieving your digital marketing goals.


If you need digital marketing services for your company, Eye See You Now (ESYN) is the professional digital marketing company to handle the job. The knowledgeable digital marketing specialists of ESYN will work with you to create a digital marketing strategy tailored to your company’s specific business needs, using analytics to help you reach your online marketing goals. Please don’t hesitate to contact Eye See You Now at any time for a free consultation.

by Erika Mehlhaff