Originally launched back in 2005, YouTube has become an amazing tool in terms of marketing and advertising for all sorts of businesses. The website hosts videos for all sorts of individuals and industries, and costs nothing to use.
Pros
- Free to use
- Large potential customer base
- Videos have higher engagement than text posts
Cons
- Can have low start-up costs, but professional equipment is expensive
- More time-consuming than text content
- May need to learn new technical skills
- No control over advertisements running with your content (if you monetize your videos)
- limited customization
When it comes to using YouTube to help market your business, creating a video can sound intimidating, but it doesn’t have to be! Here are the ways in which you can use YouTube to help market your own business.
Pick A Format
Picking a format goes along with having an idea! You will need to do is determine which format you will want to use, or if you want to employ a variety of formats and styles. It’s important to keep in mind that there is no right or wrong choice when it comes to selecting a format for your marketing video, as certain styles work for certain businesses. Some of these styles include talking head, screensharing, interview, explainer, tutorial, product review, and vlog. If your business is an actual building, you may even want to consider uploading a video that’s similar to an actual television commercial. You may also want to showcase products or make funny skits, depending on your company image.
Keep it Low-Budget to Start
Especially when just starting out, yo udon’t need tons of expensive equipment to make videos. In fact, you can even use a simple smartphone to record your video. The most important thing to remember when recording is to ensure that you have plenty of light, as this will allow everything on the screen to be seen as clearly as possible and that the sound is understandable. Try to record in a quiet area without too much ambient noise. Try to keep videos short, no more than a few minutes long.
Keywords, Tags, and Titles
Determine what specific keywords will work best for your video and be sure to include them in the title, tags, and description. This will help to let the search engine know what the content of the video itself is whenever someone decides to search for it. A keyword tool is perhaps the best type of software that can help you determine the best keywords to use.
Call to Action – Lead Them Somewhere!
Don’t forget to include an effective call to action. For instance, in the description of your video, be sure to include your website link, or even a link to your landing page or blog. Additionally, at the conclusion of your video, be sure to let people know which website they should visit. Additionally, you can also consider asking viewers to rate your video, follow you on social media, and/or subscribe to your official YouTube channel.
Maintain an Active Presence
Always remember that YouTube is considered to be a social network, meaning that just like social media platforms such as Facebook, Twitter, and others, you should always maintain an active presence there. This also means that whenever someone leaves a comment on one of your videos, you should respond to it as soon as possible. Additionally, consider commenting on other people’s videos as well and connecting with similar channels.
Promote Your Videos
Promoting your videos is just as important as making them! This is something that can easily be done by sharing them on your website or social media accounts. Let your customers know about the videos that you post, and encourage them to share it with their extended networks.
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