Paid ads: social and PPC

Paid advertising in Austin tied to real leads.

Paid ads put your offer in front of ready buyers quickly. We build and manage Google, Meta and LinkedIn campaigns with tracking in place, so you can see which spend produces leads. Ads work hardest alongside organic SEO.

The short answer

What is Paid Ads: Social & PPC?

Paid advertising, including PPC (pay-per-click) and paid social, means paying platforms such as Google, Meta and LinkedIn to show your ads to targeted audiences. Eye See You Now manages paid ads for Austin, Texas businesses, with call and form tracking and cost-per-lead reporting. Creative can come from our AI video creation team.

What is included

  • Google Ads search campaign setup and management
  • Meta (Facebook and Instagram) and LinkedIn campaigns
  • Call and form conversion tracking
  • Ad copy and creative testing
  • Weekly bid and budget tuning
  • Cost-per-lead reporting you can read at a glance

In detail

Where your ad budget goes to work.

01

Google Ads (PPC)

Capture people already searching for what you sell.

  • Search campaigns built around buying-intent keywords.
  • Negative keywords to cut wasted clicks.
  • Call extensions and location targeting for Austin.
02

Paid social

Reach the right audience before they start searching. Our social media marketing keeps organic and paid in sync.

  • Meta (Facebook and Instagram) and LinkedIn campaigns.
  • Audience targeting by location, interest and role.
  • Retargeting for visitors who did not convert.
03

Landing pages and tracking

Clicks only matter if they turn into leads you can measure.

  • Focused landing pages matched to each ad.
  • Call and form tracking tied to campaigns.
  • Cost-per-lead dashboards you can read at a glance.

Before any ad goes live

  • Target lead and monthly budget agreed
  • Conversion tracking tested
  • Call tracking number installed
  • Landing page matches the ad promise
  • Negative keyword list in place
  • Reporting schedule set

How it works

Our process, step by step.

  1. 01

    Goals and tracking

    We set the target lead and budget, then install call and form tracking before any money is spent.

  2. 02

    Launch campaigns

    We build audiences, keywords, ads and landing pages matched to buyer intent, using pages from our web design service where needed.

  3. 03

    Optimize weekly

    Bids, budgets and creative are tuned each week based on cost per lead rather than clicks.

  4. 04

    Report

    You receive clear reporting on spend, leads and cost per lead, with recommendations for the next period.

Who it is for

Built for businesses in Austin and across Texas.

Businesses that want faster lead flow than organic channels alone provide, or that need to promote a specific service, season or offer in the Austin area. Pair campaigns with social media marketing for steady reach.

Questions

Paid Ads: Social & PPC FAQ.

What is PPC?

PPC means pay-per-click advertising, where you pay each time someone clicks your ad. Google Ads is the most common example.

How much should I spend on ads?

It depends on your market and how much a lead is worth. We help set a budget based on realistic cost per lead and adjust it as data comes in.

How do I know the ads are working?

We track calls and form submissions back to the campaign that produced them, and report cost per lead each period.

Do ads replace SEO?

No. Ads deliver traffic while the budget runs, and SEO builds visibility that lasts. They work well together.

Ready for a free consultation or analysis report?

Call 512-370-4078 or send us a note. Your success is ours.